Using Email to Build Customer Engagement
presented by Barbara Langdon
E-mail is more important now than ever, as businesses and professionals seek to build strong working relationships with customers and clients. This session will reveal some simple, but effective, best practices and tips for the small business or nonprofit seeking to make their email newsletters drive better results
During this program we will explore how to use e-mail messaging to its full advantage in attracting and engaging clients. The WHAT, WHEN, AND HOW questions will be thoroughly covered.
You’ll be able to take away these helpful tips and techniques:
- The different types of newsletters
- What to write about in your newsletters or announcements
- How to use images effectively
- Creating sugject lines that sizzle
- When to send your newsletter to maximize readership & response
- How to connect e-mail and social media and why it’s important
- Ways to use auto-responders in your business to automate communications
- And MORE!!! About our Speaker
About our Speaker
For more than fifteen years, Barbara has been helping small companies and solopreneurs be successful using e-mail and social media marketing to secure repeat business and referrals from existing customers.
After 10 years at the helm of Market Momentum, Barbara joined Constant Contact in 2009 to extend the company’s educational reach by creating and launching the Authorized Local Experts program. The program is today a key component of Constant Contact's local success strategy. In July 2014 Barbara relocated with her husband to Southwest Florida, reopened Market Momentum, and became an Authorized Local Expert herself
As an Authorized Local Expert, Barbara is dedicated to educating small businesses and nonprofits on how to make their marketing efforts as effective as possible. She has been authorized by Constant Contact to deliver its seminars because of her proven expertise, passion, and commitment to helping small businesses and nonprofits throughout Sarasota and Charlotte counties. She also provides marketing services to those who want help getting started with email and social media marketing, or who want someone to do it all for them.